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Women Business Owners Spotlight

Category: Blog

Every year on March 8, people around the world celebrate International Women’s Day. According to internationalwomensday.com, International Women’s Day celebrates the “social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating women’s equality.”

Here in the Pike District, we are thrilled to recognize the women who play an integral role in our community each day. Check out a few of the Pike District’s inspiring women business owners below.


Beth Herman

Beth is the Director of Sales & Marketing for Palace Florists, a family-owned and operated floral design company founded by her grandfather 80 years ago. Since 1943, generations of Beth’s family have worked to grow the business. Today, Beth, along with her husband and their daughter, runs the floral design center in the Pike District. Beth is passionate about maintaining Palace Florists' presence as a small, local business providing stellar personal service and high quality products.

“At the end of the day, it’s not just about flowers for me. It’s about building trust and long-lasting relationships with the people I meet and that’s why I love doing what I do!”

Beth Herman


Maddie Watkins

Maddie is Coach, Personal Trainer, and the Founder of 202strong, a fitness and strength training studio in the Pike District. 202strong is a supportive community that is welcoming to anyone, from beginners to experts, who wants to improve their fitness. The 45-minute classes incorporate weight training, proper form and technique breakdown, and a fun, full-body circuit.

"I want to help more women feel strong and confident and not be intimidated by the weight room."

Maddie Watkins


Mariela and Nati

Mariela and Nati are best friends and Co-Owners of Z Sweat, a female- and Latin-owned Zumba studio in the Pike District. Mariela and Nati have created a warm, welcoming, and supportive community of people who lift each other up and where everyone is encouraged to challenge themselves physically through the joy of dance. No matter your age, fitness level, or Zumba experience, you will be welcome at Z Sweat.

"Our mission is to empower our diverse and wide-ranging community by bringing exceptional quality and affordable dance and fitness instruction."

Mariela and Nati